Commentary
Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
- by Ray Schultz , Columnist, September 22, 2022
Brands may be feeling desperate about the privacy issue. How can they explain their policies to consumers without scaring them away?
Here is an answer: Email privacy digests, judging by Privacy by design: the benefits of putting people in control, a new study from Google and Ipsos.
Consumers feel …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
