• by Fern Siegel , April 7, 2023

Buchanan’s Pineapple Whisky released the latest incarnation in its “It’s Piña” digital campaign.

The new content streams on Buchahan’s Scotch Whisky social channels on Facebook, Instagram and Twitter. It will also live in Omar Apollo Instagram account.

Directed by David Camerana, the spot plays to Apollo’s single “Useless.” In the ad, the singer enjoys meeting with friends in Malibu, tapping Buchanan’s Pineapple as a delicious cocktail that accompanies any beach party.

Hunter handles social media.

"Omar Apollo is the embodiment of piña flavor,” says Joyce He, director, Buchanan’s Whisky. ”His playful personality and immense talent bring the spirit of Buchanan’s Pineapple to life: a vibrant, flavorful world we want people to embrace when enjoying a piña cocktail with friends this summer.”

Apollo and Buchanan’s will also join forces with exclusive events and signature recipes and pairings this summer.

Buchanan’s is one of Diageo’s brands, which includes Johnnie Walker, Tanqueray, Crown Royal and Ketel One.