• by Fern Siegel , April 28, 2023

Veuve Clicquot, one of the world’s leading champagne houses, has appointed ScienceMagic as lead UK strategic and creative partner for the Solaire Culture Brand Exhibition in London, which celebrates 250 years of the iconic brand.

The champagne house is one of the most well-established female-led brands. Madame Clicquot who took over the reins in 1772.

As a tribute to her leadership, exhibition curator Camille Morineau has brought together nine renowned female artists, including Yayoi Kusama, Sheila Hicks and manga artist Moyoco Anno, to illustrate art inspired by the brand’s story.

Visitors will learn of Veuve Clicquot's heritage with more than 2,000 archival objects.

ScienceMagic won the assignment without a competitive pitch.

The agency will develop creative content and communications, as well as influencer and talent strategy, for the exhibit.

Hannah Hattie Matthews, Chief Brand Officer, ScienceMagic, added the agency was pleased to "celebrate women with this landmark series of events in London, bringing a community together to create genuine engagement.”

The exhibit, which has been to Tokyo and Los Angeles, will be shown on Regent Street in London from May 12-June 6.