Brands that aren't afraid to take a stand are more appealing to consumers. So says Marcus Collins, Wieden+Kennedy's head of strategy. The University of Michigan marketing professor "
has
spent his career both studying and executing how brands can better utilize culture to connect with their audiences," per Fast Conmpany. "In his new book 'For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to
Be,' Collins reveals all that he’s learned about how culture influences so many of our decisions, and how marketers can be more effective in tapping into it."advertisement
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