- Time, Tuesday, July 11, 2023 5:55 PM
On July 21, two highly anticipated movies will be released on the very same day: "Barbie
," Greta Gerwig’s movie about the world’s most iconic doll, and
"Oppenheimer,"
Christopher Nolan’s epic about the creation of the atom bomb. "It’s safe to attribute some of 'Barbie’'s anticipated success
to an onslaught of marketing from Mattel and Warner Bros," per Time. "You cannot cross a street in New York, London, or Sydney without spotting a bus or billboard with
Robbie’s face. Mattel has partnered with brands ranging from Bloomingdale’s to Ruggable to Pinkberry to roll out Barbiecore clothing, home decor, and even frozen
yogurt. But the real secret to Barbie’s potential box office success has less to do with pink products than its subject and intended audience: Very few movies manage to cater to women without
condescending to them."advertisement
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