I read an article recently that this season’s Canadian wildfires have burned a record 25 million acres — shattering the previous record — with another month to go in the country’s wildfire season. 

Is climate change the culprit? There’s no definitive research yet pinpointing those fires to climate change, but it’s a prime suspect.  

Record heat around the world, longer droughts and other disturbing meteorological phenomena have also been linked to climate change.  

Now Science Moms — a nonpartisan group of climate scientists and moms — has launched a $3.5 million ad campaign encouraging viewers to act against climate change.  

The new ad campaign, entitled “Enough is Enough,” spotlights how climate-related extremes like heat waves, drought, wildfires, and floods are creating disasters that have been making headlines and causing what the group calls “significant concern among families.”  

The ads, created by the Potential Energy Coalition, depict how parents are being forced to take dramatic steps to protect their children from extreme weather.   

The ads will run through September 10th across TV, streaming video, social media, email, radio, podcasts and billboards in the states of Arizona, Georgia, North Carolina, Pennsylvania and Wisconsin.  

Science Moms member Dr. Erica Smithwick, a climate scientist at Penn State University, says: “The first step toward defeating climate change is to talk about it as much as possible with family, friends, and neighbors. Everyone is capable of making a difference, from using federal incentives to get a discount on items like a heat pump or asking your school board to switch from dirty diesel to clean electric buses. Finally, we need to make it clear to our elected officials that enough is enough — we demand solutions to this problem now. Our kids’ future is at stake; failure is not an option.”