Commentary
Beyond The Whole-Grain Aisle: Bob's Red Mill Aims To Broaden Brand Appeal
- by Danielle Oster , Staff Writer, August 25, 2023
Since being founded in 1978, Bob’s Red Mill has grown into a dominant player in the whole grain and natural foods spaces. The company is now pursuing growth by trying to reach a broader, general market, with the goal of doubling its consumer base by 2030.
To accomplish that, the …
