• by Ray Schultz , September 12, 2023

Bloomberg Media has launched a new branding campaign, “Context Changes Everything,” featuring digital, video and out-of-home creative.  

The campaign, created in collaboration with Wieden+Kennedy New York, will run on Linkedin, X and Facebook, and OOH across bus shelters, train stations, airports and taxi and rideshare tops. 

The budget was not disclosed. 

Included are three video shorts titled "Sand," "Office" and "A.I." Each features the tagline: “Context changes how you see things. Context changes how you change things. Context changes everything.”

The effort “demonstrates our unique approach to unwrapping and dimensionalizing the business story at the heart of the news – and what a Bloomberg.com subscription and access to our video and events platforms gets you daily,” says M. Scott Havens, Bloomberg Media CEO. 

For its part, Wieden+Kennedy was drawn in by “Bloomberg Media’s urgency for forward progress in the world,” says Jiah Choi, President, Wieden+Kennedy New York. “It’s not about just helping modern leaders get ahead, it’s empowering them to affect more communal change with the common ingredient that’s so often missing — context.”