• by Fern Siegel , September 29, 2023

First-party data company Dynata appointed Brad Brockhaug as its first Chief Commercial Officer. Brockhaug will lead the development of the company's global commercial strategy, with an emphasis on driving revenue growth and new market expansion.

"The creation of the chief commercial officer role at Dynata is a testament to our commitment to innovation and adaptability, enabling us to better align our strategies with evolving client needs, enhancing our competitive edge in the market,” said Dynata CEO Mike Petrullo.

He called the alliance of Brockhaug's global leadership experience and Dynata's skill-set an opportunity for customers to make “make smarter, faster and better decisions.”

Brockhaug joined Dynata from ANC, a Learfield subsidiary, where he led the go-to-market organization and oversaw its commercial strategy. Before that, he held posts at Sports Illustrated Play, Microsoft and Nokia.