Commentary
Seamless B2B: Marketers Deploy Data To Drive A Cross-Channel Experience
- by Ray Schultz , Columnist, October 26, 2023
B2B marketers face many obstacles when creating a multi-channel strategy, the main one being setting up the strategy itself. But they are coping, judging by The B2B Perspective on Multi-Channel Marketing, a study from Zoominfo, conducted by Ascend2.
Only 20% rate themselves as very successful, but 75% say they are …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
