Pet Food brand Freshpet has added Empower Media to its agency roster, joining Cage Point as another media agency serving the brand’s media account.  

Freshpet spends an estimated $39 million on measured media according to agency research firm COMvergence.  

Scott Morris, co-founder and President of Freshpet, stated, “Empower Media offers a unique set of capabilities with their business building strategies, sustainability expertise, influencer networks, and marketing science capabilities that will support us as we continue to grow.” 

Cage Point handles linear TV, CTV, OOH, online video, social and other channels.  

In response to a query, a rep said that no agency was being eliminated from the roster and that Empower was supporting Freshpet on additional capabilities per Morris’ quote.