• by Joe Mandese  @mp_joemandese, November 14, 2023

On the eve of this morning's first-mover generative AI deal between Omnicom and Getty Images, Omnicom Digital CEO Jonathan Nelson and Forrester Principal Analyst Jay Pattisall sat down with "Media3.0" to discuss the rapid acceleration and integration of AI tools in the ad industry, including how the technology has been onboarded and embraced by ad pros, lessons learned and potential pitfalls moving forward.

The conversation took place as Omnicom has been rolling out "Omni 3," the third version of its proprietary AI-powered operating system, including a new Omni Assist chat-based interface, as well as numerous partnerships and integrations, including one with Omnicom's Sparks & Honey's Q AI culture intelligence engine.