• by Fern Siegel , December 11, 2023

Home improvement retailer Wickes named St Luke’s as its lead creative agency after a competitive pitch.

Its remit includes all creative advertising for the brand across TV, VOD and radio from 2024. The work will span Wickes’ DIY and trade offering, as well as the kitchen and bathroom design and installation business.

The business has 230 physical stores across the UK and plans to open more stores in the next five years. The company also has partnership with Bauer, Global, Fix Radio and Mail Metro Media. 

Mandy Minichiello, head of marketing-kitchens and bathrooms, PR-social at Wickes, said the company hopes to “ reach new audiences and to achieve our purpose of helping the nation feel house proud.”

Neil Henderson, CEO of St Luke’s added: "The pandemic changed the way people thought about home improvement. Wickes seized that opportunity and challenged the status quo."

The agency's client work also includes Ocado, Tyrrells and Southwestern Railway and Chase.