Seed Health Launches Giant Times Square Billboard

by Fern Siegel , January 11, 2024

Seed Health, a company focused on microbiome science and probiotics, launched its first billboard in Times Square.

The company conceived the Earth ad in-house. It also sourced the work via Seed Health's @earth channel and community, part of the brand's environmental activism.

Seed sees the out-of-home midtown Manhattan activation as a continuation of its anti-marketing approach. Rather than promote specific products, it celebrates natural beauty.

Between New Year’s Eve when the ad went live and Jan. 10, the total approximate impressions are 10.5 million.

new york, out-of-home

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