• by Joe Mandese  @mp_joemandese, January 16, 2024

Full disclosure: I wrote this report manually, without the assistance of ChatGPT or another generative AI tool. Thankfully, new research indicates I'm still in the majority, especially where the ad industry is concerned.

Given the amount of coverage MediaPost and our peers have devoted to the ad industry's rapid embrace of generative AI platforms and tools over the past year, I've often wondered how it compares with other industries. Coincidentally, I got the answer in my inbox this morning. Well, at least insofar as business executives across industries in the U.K. self-reported through September 2023.

According to a survey conducted by Web security developer Indusface, the ad industry is indeed the leader in terms of business people self-reporting that they now utilize ChatGPT, albeit followed closely by business professionals in the legal industry too.

In terms of ways business pros have begun utilizing ChatGPT -- and by proxy, presumably other generative AI tools, including your agency's in-house ones -- writing reports ranks No. 1, followed by translation, research and emailing clients or colleagues.

Think about that the next time you receive a client brief, respond to one, or begin researching your next media plan.