• by Fern Siegel , January 31, 2024

Under Armour, the sports apparel brand, has named Shadow its Agency of Record for celebrity, influencer and consumer media relations.

As part of its efforts to reshape the sports lifestyle, the brand has had a longtime partnership with NBA champion and MVP Stephen Curry.

Shadow intends to utilize fashion, sports and lifestyle publications for its new client, as well as leverage its roster of athletes, including first flag football global ambassador Diana Flores.

Under Armour features clothing, shoes, undergarments and gear for men, women and kids.

Shadow's client work includes Google, E.L.F. Cosmetics and Aerie.