• by Joe Mandese  @mp_joemandese, February 2, 2024

While the definition of what types of voters are "persuadable" in a presidential election is somewhat in the eye of the beholder, but not surprisingly, a team known for tracking eyeballs -- out-of-home measurement service Geopath -- provided Marketing Politics Weekly with an analysis of the available out-of-home audience impressions in some upcoming primary states based on its own definitions of "Democratic-leaning" and/or "Republican-leaning" independent voters.

See a detailed snapshot of Michigan below.