Commentary
Record Ad Revenue: How Yelp Reached $1.28B
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2024
Yelp's ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. This year the company will focus on quality leads for advertisers -- especially in the services category -- to drive up revenue.
2023 was an exceptional year for Yelp, filled with record results …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
