• by Fern Siegel , February 26, 2024

Digital media and marketing compan yMy Code named Lizet Ocampo as executive director, political. In her new role, Ocampo will head electoral campaign efforts and support campaigns looking to connect diverse audiences through digital political advertising.

Previously, Ocampo was executive director at Voto Latino, an organization dedicated to reaching Latino voters through digital-first programming. She was also vice president for campaigns for Latino Victory Project and a national political director for People For the American Way.

Junelle Cavero Harnal, head of political at My Code, said: “Hispanic and Black voters are expected to make a considerable difference in key battleground states in the 2024 presidential election. So we’re going to do everything we can to ensure they have the tools to make informed decisions and make their voices heard."

My Code is a media and marketing company that helps brands build lasting relationships with Hispanic, Black, Asian American and Native Hawaiian/Pacific Islander (AANHPI) and LGBTQIA+ consumers.