• by Steve Smith , Staff Writer @popeyesm, April 1, 2024

The Pure Leaf iced tea brand wants to make a believer of me and you. A believer that a zero sugar version of Pure Leaf can still carry the brand’s signature brewed tea, subtly sweet flavor. Pure Leaf Zero Sugar Sweet Tea launches this week with an artful campaign that channels both the recent Ghostbusters movie release and old school X-Files fandom. The “Unbelieveably Sweet Files” campaign leads with a video starring Emily Alyn Lind and Celeste O’Connor, who happen to be co-starring in last weekend’s box office winner  Ghostbusters: Frozen Empire. Unlike many other drink brands, Pepsico’s Pure Leaf is not one to churn out new flavors off of every trend. This was a long and deliberate roll-out. And to talk about this we have someone is really knows the beverage market. Julie Raheja-Perera, General Manager, Vice President, North America of the Pepsi Lipton Partnerships. You can listen to the entire podcast at this link.