Commentary

3.know: Nik Kleverov's Sora Test Drive

Native Foreign Chief Creative Officer Nik Kleverov was one of a handful of creatives invited to test drive the beta version of OpenAI's new text-to-video generative AI platform Sora.

In a recent 3.know chat, Kleverov explained how the tool bought ideas he's long wanted to execute to life in a fast, efficient and remarkably empowering way he had only ever dreamed of. 

There were glitches for sure, including the misspelled name of a "bicycle shop," but Kelverov said those were simple fixes that could be modified in post, and that the overall experience left him creatively rejuvenated and eager to play with Sora more.

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