• by Fern Siegel , April 22, 2024

Wpromote has won the Learning Care Group's U.S. media account.

The marketing agency was named U.S. media AOR after a competitive process.

Learning Care Group operates more than 1,075 schools across 39 states and supports child development through a comprehensive, research-based curriculum. The second-largest for-profit early education and care provider in North America, it includes 11 brands, such as Childtime, Montessori Unlimited and La Petite Academy.

The partnership spans media strategy, paid social, paid search, programmatic and SEO.

Wpromote believes its proprietary marketing intelligence platform Polaris will deliver a diversified media strategy for Learning Care Group that builds stronger connections between families and educators. 

“We were drawn to Wpromote’s experience, and more importantly, results, driving growth for multi-brand clients at both a national and hyper-local level,” said Joanna Cline, CMO of Learning Care Group.

Wpromote’s CEO Michael Mothner added: "In today’s landscape, transparency and authenticity are essential to growth and our team understands how those factors are even more vital when it comes to choosing child care.”

Wpromote client work includes Intuit QuickBooks, Peacock, Equinox and Jiffy Lube.