Condé Nast is expanding live video programming with 100 new pilots and the return of 235 of its digital video series, the company announced during its NewFront presentation at Highline Stages in New York. 

“Our video content generated more than 20 billion views last year alone, and this year we are expanding our reach with new franchises, additional distribution channels, and more live programming content than ever before,” says Pam Drucker Mann, global chief revenue officer and president, U.S. revenue & international. 

Moreover, the company apparently has integrated its editorial and video.

“I learned a long time ago that being unified is how you get results,” says says Anna Wintour, chief content officer, Condé Nast, and global editorial director, Vogue. “And that is why I’m thrilled that we’ve merged our editorial and video teams.” 

Wintour adds, “It means we can be more creative and flexible and do work that speaks strongly to who we are.”

As part of its video initiative, Condé Nast will include Pinterest and NBCU’s streaming networks in its branded content distribution network as well as expand its partnerships with Reddit and YouTube. The current global network includes Facebook, Instagram, X and TikTok. Condé Nast is an inaugural partner of the latter’s Pulse Premiere program.

Condé Nast has also formed a strategic collaboration with Formula 1 to explore creation of sports and entertainment content that will be through the lens of fashion, food, luxury lifestyle and travel.