• by Fern Siegel , May 8, 2024

Moore has been named agency of record for Children's Hospital Foundation, the fundraising entity for Children's Hospital of Richmond at VCU (Virginia Commonwealth University). 

Moore will create and execute a comprehensive marketing plan, including direct and digital marketing. It will run across addressable and non-addressable channels for Children’s Hospital Foundation,

“By combining next-level marketing techniques and cutting-edge technology, we’ll be taking the hospital’s fundraising activities to a new level,” said George Whelan, president of Moore’s Amergent Division.

Children’s Hospital Foundation is an independent nonprofit dedicated to raising funds for Children’s Hospital of Richmond at VCU.