Commentary
Why Paid Subscriptions Are Important
- by Mike May , May 4, 2006
I'm a big believer that consumer media preferences are shaped pan-channel. I think that zipping through ads on TV makes consumers less tolerant of marketers' interruptions online, and that the ability
to suppress pop-ups results in further TV commercial impatience. It follows, then, that if a 45-minute show costs $1.99 …
