General Motors has named Modernista! its agency to handle all creative duties for Cadillac in the U.S. The account is valued at $220 million. In addition, Leo Burnett Detroit will continue as the
agency for the GM Service and Parts Operations and its primary brands: GM Goodwrench, GM Parts and GM Performance Parts. Leo Burnett Detroit also continues to handle work for the Pontiac brand. Local
dealer advertising involving the Cadillac, Hummer and Saab brands will be handled by Leo Burnett Detroit and McCann Erickson Detroit.
