Commentary
Merchandising As Targeting, Targeting As Merchandising
- by Phil Leggiere , June 6, 2007
The metaphor of the auction place has captivated the online world of late. Thus far, however, applications of the model have been divided into two separate realms, e-commerce transactions (a la affiliate marketing) and conventional banner or text ad placement. The next iteration of the model, Pradeep Javangula, CTO of …
