Commentary
Mix and Match: Integrating The Creative In Targeting
- by Phil Leggiere , July 11, 2007
"Matching the right offer to the right prospect at the right time" has become the mantra of this generation of marketers. So far, however, the lion's share of intellectual focus has been reserved for
addressing the second part of this formula. In the discussion below, Pradeep Javangula, CTO of Tumri, …
