Commentary
Last Indie Standing? Revenue Science on Tacoda + AOL
- by Steve Smith , Staff Writer @popeyesm, July 27, 2007
Revenue Science and Tacoda have been spirited rivals since the early days of behavioral targeting, an industry the two companies helped invent and proselytize over the last five or six years. With AOL's announcement that it will acquire Tacoda, however, and the recent flurry of acquisitions, Revenue Science is left …
Steve Smith is Editorial Director of Events for MediaPost
