Payless ShoeSource and Stride Rite named Optimedia as its media planning and buying agency of record. The agency will be responsible for the media planning and buying for the US General, US Hispanic
and Canadian markets for Payless ShoeSource, as well as the North American efforts for Stride Rite's brands including Stride Rite, Keds, Saucony and Sperry Top-Sider. The agency bested PHD and Spark
Communications for the win. The account is valued at $80 million.
