Commentary
Two Clicks Forward, Two Clicks Back -- What Happens When Opposites Attract?
- by Janel (Landis) Laravie , June 27, 2008
There is much debate in the search engine marketing industry over the implications of the Google/Yahoo deal. Arguments regarding the pros and cons have flooded industry publications, and it seems everyone has an opinion. In order to properly formulate an opinion, let's first consider the characteristics that make paid search …
