Commentary
The Value Of Privacy? Make An Offer
- by Steve Smith , Staff Writer @popeyesm, November 21, 2008
How much is my browsing history worth to me, anyway? Funny you should ask, because no one else ever has. One of the few interesting pieces of research on the privacy issue I have seen lately asks this
question in the context of the mobile media industry. Cellular infrastructure provider …
Steve Smith is Editorial Director of Events for MediaPost
Bill: I'm sorry I didn't know about the upcoming Blueprint session sooner. Good luck with the session - I'll be interested in reading a summary.
Paula: Good point - it will be interesting to see where the "balance points" start to shape up. I think there are multiple axes to those balance points - among them: income versus willingness to give information; the "value" of the compensation (simply dollars, or safety/security services, etc.); convenience; age and "internet awareness" of the consumer; and the additive effect of "just one more" piece of information when we're already providing so many others...