GAVIN O'MALLEY
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.Articles by Gavin All articles by Gavin
- Apple Rejects Facebook App Update in
Digital News Daily on
08/28/2020
The update would have clearly laid out Apple's policy of taking a 30% cut of in-app purchases from a new online events feature, Facebook says.
- Amazon Launches Health-And-Fitness Tracker in
Digital News Daily on
08/27/2020
Halo serves solely as a means of monitoring one's physical movements, sleep schedule, body fat percentage, and voice patterns.
- Facebook Adds Features To Personalize Messenger Rooms in
Digital News Daily on
08/26/2020
Facebook is also launching new ways to create and discover Rooms within Messenger on mobile.
- Facebook: Advertising To Be 'Severely Impacted' By Apple's iOS 14 Privacy Updates in
Mobile Insider on
08/26/2020
Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that it will simply not collect IDFAs through its apps on iOS 14 devices, which could make the network "so ineffective that it may not make sense to offer it on iOS 14 in the future."
- After Successful U.S. Launch, Facebook Sets Global News Rollout By 2021 in
Social Media Insider on
08/25/2020
As of this summer, the tech giant had signed on about 200 news outlets, including The Wall Street Journal, BuzzFeed and USA Today.
- Facebook Debuts Facebook Shop, Ups Ecommerce in
Digital News Daily on
08/25/2020
The new section of its flagship app lets users find new businesses and shop for various products.
- Will Apple's Record Value Attract Unwanted Attention? in
Mobile Insider on
08/19/2020
Its stock market value surpassed $2 trillion this week, amid government criticism and a lawsuit alleging "monopolistic practices."
- Embattled TikTok Launches Ad Blitz in
Social Media Insider on
08/19/2020
With Twitter's operations in the U.S. and possibly some other markets up in the air, the social video app's parent, ByteDance, may be hoping the ad campaign will help boost its sale price.
- Facebook Wants To Host Your Next Paid Speaking Appearance in
Digital News Daily on
08/14/2020
From yoga instructors to cooks to car mechanics, Facebook wants to make it easier for business owners and professionals to reach customers.
- Epic Games Sues Apple For Sidelining Fortnite On App Store in
Digital News Daily on
08/13/2020
Before filing the complaint, Epic implemented its own payment processing system on the iOS version of Fortnite -- a clear violation of the App Store's rules.
Comments by Gavin All comments by Gavin
- Yogi Berra Knows Some Of What's Wrong With Twitter
by
Catharine P. Taylor
(Social Media Insider on
05/09/2014)
I’m an information junkie, and, though I’ve tried, I can’t stand Twitter. It’s like a stock ticker. It contains an endless stream potentially significant info (sprinkled in with all the sales pitches, inspirational quotes, mundane griping, inside jokes, and side conversations). When analyzed properly, this “content” can be quite enlightening (especially for brands, etc.), and, when harnessed, has been shown to move mountains and part seas! … But, watching the feed itself will eventually drive anyone nuts! Plus, I think most people know that if some bit of info is really worth their time, it will make its way to slower moving media channels like their Facebook news feed, TV, etc. ... If Twitter's going to succeed, it has to come up with an effective relevancy algorithm. As resistance to similar efforts by FB have shown, users (and brands in particular) won't be happy to see their organic reach rates decline, but a broader audience (including myself) depends on it.
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