- How Are Email Marketers Planning To Innovate In 2017?
Email Marketing Daily, Loren McDonald - Monday, June 12, 2017
What's on the minds of email marketers in 2017? Several organizations ha ...
- What Are Your Email Marketing 3-Point Plays?
Email Insider, Loren McDonald - Thursday, May 11, 2017
Now that we're deep into the NBA playoffs (that's basketball, for non-fans ...
- Will Artificial Intelligence Make Email Marketers Obsolete?
Email Insider, Loren McDonald - Thursday, April 13, 2017
Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbot ...
- 10 Tips For Creating Email Messages With A Message
Email Insider, Loren McDonald - Thursday, March 16, 2017
In my previous Email Insider, I explored how brands are using ema ...
- Email Marketing Messages With A Message
Email Insider, Loren McDonald - Thursday, February 16, 2017
The commercial message is becoming a popular medium for dissent, or ...
- Center-Brain Marketing: Preparing For A Future Of Cognitive Technology
Email Insider, Loren McDonald - Thursday, January 19, 2017
Technologies like cognitive marketing tools will help marketers deliver more relevant conte ...
- Field Guide To 'Dear %%Name%%' Personalization
Email Insider, Loren McDonald - Thursday, December 22, 2016
A marketer recently asked for advice about how to handle salutations a ...
- Have We Forgotten How To Market?
Email Insider, Loren McDonald - Thursday, November 17, 2016
Excuse me while I rant a little bit. What's up with ema ...
- Keep Seeking Ways To Boost Revenue and Efficiency
Email Insider, Loren McDonald - Thursday, November 3, 2016
I met recently with a client that's an email marketing veteran. T ...
- Why Are You OK With Mediocrity?
Email Insider, Loren McDonald - Thursday, October 20, 2016
One of the biggest problems with email marketing is that it's ea ...
- Employee Development: Your Most Important Investment For 2017
Email Insider, Loren McDonald - Thursday, October 6, 2016
Yes, marketing budgets are tight. However, employee development is no longer optiona ...
- Use Change Management To Transform Your Email Marketing Program
Email Insider, Loren McDonald - Thursday, September 22, 2016
One thing that keeps email marketers shackled to what I call t ...
- Are You The Problem?
Email Insider, Loren McDonald - Thursday, September 8, 2016
I've been wondering why some email marketers get things done -- sol ...
- Subject Lines Are Going High Tech -- Are You?
Email Insider, Loren McDonald - Thursday, August 25, 2016
Which subject lines persuade people to open and act on email? Everybo ...
- Engagement Rate Heralds Next Era Of Email Metrics
Email Insider, Loren McDonald - Thursday, August 11, 2016
Mobile devices are complicating our usual understanding of email metrics. Just ...
- Random Messiness: Time To Add Some To Your Email Marketing Program?
Email Insider, Loren McDonald - Thursday, July 28, 2016
Could your email marketing program use a little chaos, disruption and messines ...
- Understanding The Email 'Frequency Math Effect'
Email Insider, Loren McDonald - Thursday, July 14, 2016
Finding the right email frequency is one of the many issues th ...
- Are Words (In Email Marketing Messages) So Last-Century?
Email Insider, Loren McDonald - Thursday, June 30, 2016
Of course they aren't. If you're reading this column in email, y ...
- 'It's IT's Fault'
Email Insider, Loren McDonald - Thursday, June 16, 2016
As marketers, we love to blame IT for all of our problem ...
- Email Marketing In The Subscription Economy
Email Insider, Loren McDonald - Thursday, June 2, 2016
New business models are shifting from purchase and ownership toward sharing ...
- Email Marketing As Problem-Solver
Email Insider, Loren McDonald - Thursday, May 19, 2016
We've been taught to think about marketing in terms of achieving goa ...
- Was Sending That Prince-Themed Email After His Surprise Death A Wise Move?
Email Insider, Loren McDonald - Thursday, May 5, 2016
"To celebrate Prince we've marked down a collection of items just ...
- Using Email To Drive That All-Important Second Purchase
Email Insider, Loren McDonald - Thursday, April 21, 2016
Getting a customer to buy from you a second time is o ...
- Preference Centers: If You Build It, They Might Not Come
Email Insider, Loren McDonald - Friday, April 8, 2016
I've advocated for the customer preference center for many years, often ...
- Key Considerations For A Global Email Regulatory Compliance Framework
Email Insider, Loren McDonald - Thursday, March 24, 2016
The Email Experience Council's new report, "The Global Email Marketing Compliance Guide ...
- Your Guide To Global Email And Data Regulations
Email Insider, Loren McDonald - Thursday, March 10, 2016
Marketers have to comply with email and data regulations that vary wide ...
- Email Marketing Lessons From Trump's Presidential Campaign
Email Insider, Loren McDonald - Thursday, February 25, 2016
Donald Trump just picked up another passel of Republican delegates in t ...
- Optimizing For Mobile? You're Doing It Wrong!
Email Insider, Loren McDonald - Friday, February 12, 2016
Marketers have been inundated with pleas to optimize their emails for mobil ...
- Building A Great Marketing Team: Lessons From The Golden State Warriors
Email Insider, Loren McDonald - Thursday, January 28, 2016
As an Oakland, Calif., native and lifelong Northern Californian, I'm in basketba ...
- Do Your Resolutions Help Or Hold You Back?
Email Insider, Loren McDonald - Thursday, January 14, 2016
You've probably seen the Internet meme that matches up two photos: ...
