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Will Margiloff

Member since March 2017Contact Will

Will Margiloff serves as CEO of IgnitionOne. Margiloff is charged with the overall vision and strategic direction of IgnitionOne’s services and Digital Marketing Suite. With digital marketing experience stretching back to 1995, Margiloff brings unparalleled innovation and expertise to the company and to the industry. As one of the early pioneers in the Internet marketing field, he has helped revolutionize the online landscape, leading the use of new online advertising formats and technologies.

Articles by Will All articles by Will

  • The Future Of Predictive Marketing In An Unpredictable World  in Real-Time Daily on 03/09/2017

    In the wake of the inauguration of President Donald Trump, the data world stands shocked and beaten. According to the majority of data and research, this result was highly improbable -- if not completely impossible. And let's be honest, a data failure on one of the largest national stages in the world should concern our entire industry. It's not time to panic, but it is time to strategize. Marketers are now left with an important question: How can predictive marketing ensure accurate data and appropriate application? In short, the rules of the game have changed. We need to understand how to win.

  • What's Next? Performance Marketing 2.0 Opportunities in Performance Insider on 05/03/2007

    The main theme of the recent AAAA CEO Conference was clear: "Digitize or die." For an Internet-only guy in a room full of traditional agency folks, this was a thunderous validation for all who have stayed the course. With so much to choose from and consumers now controlling what they want and when they want it, how do we continue to build upon the foundation that has grown faster than any other media to date? What will the future look like as we move into the second era of Web marketing?

  • Escaping the Black Box in Performance Insider on 03/22/2007

    How do you achieve a healthy balance of targeted reach across transparent and blind networks? First of all, tailor your ads differently for the audiences you know vs. the audiences you don't. Think of it as a date....

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