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- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing in
Television News Daily on
09/03/2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors.
- 2015: The Year Of Disruption In Cable Television in
MediaDailyNews on
12/31/2014
The erosion of households away from the major MSOs, like Comcast and Time Warner, will be gradual at first. But 2015 will be the year that the OTT beachheads begin to take hold. Let the disruption begin.
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