Yan Moukoury

Member since December 2015Contact Yan

Why Consumers Are Listening To Snapchat's Ads, And Not Facebook's in Marketing Daily on 08/18/2016
Without sound, video ads lose the music, dialogue and much of the emotional resonance that make them such a unique medium for brands.
What Pokemon Go Teaches Us About Generation Z in Engage:Teens on 07/13/2016
This summer has offered a strong rebuke to those who complain that kids and teens never leave the house to enter the great outdoors. Thanks to the hit Pokemon Go game, they are now walking around everywhere in search of characters and other rewards via the smartphone app's scavenger hunt-style game, even reportedly stumbling on a dead body or tripping and falling as they succumb to the daze of the augmented reality game.
Why Adele Embraced YouTube, Spurned Spotify in Online Video Daily on 12/22/2015
Adele's latest, "25" is only available to those who pay up front. But listeners' appetite was whetted by free plays on YouTube
The 4 Most Innovative Ad Technologies Of 2015 - And What's Next in Marketing Daily on 12/10/2015
While ad blocking presented a major challenge to marketers, some new alternatives to what is now known as traditional digital advertising emerged in 2015.

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