Delmus Credle
Member since August 2016Contact Delmus- Director of Strategic Planning Sensis
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- Los Angeles California
- 90017 USA
Articles by Delmus All articles by Delmus
- The Kids Are Alright in
Engage:Teens on
11/04/2016
Millennials have been the dominant generation on the marketing landscape for more than a decade. Researchers have poked, prodded, and dissected on this generation native to technology. Now the youngsters are about to overtake them in terms of capturing the attention of brands and marketers. Generation Z, those aged 11 to 21, is the largest generation yet and, thanks to their parents, they have a remarkable amount of purchasing power.
- Nostalgia Runs Deep Among Semi-acculturated Latina Millennials in
Engage:Moms on
08/12/2016
Food is emotional. This emotional connection couldn't be more true than among semi-acculturated Latina Millennials aged 18-34.
- Nostalgia Runs Deep Among Semi-acculturated Latina Millennials in
Engage:Millennials on
08/05/2016
The semi-acculturated Latina Millennial persona is called Rebecca Raices. She is the "Heritage Homemaker" who is an emotion-based shopper. Her levels of comfort and immersion with broader American society sparks a strong desire to reconnect with her Hispanic roots. Food is the most meaningful access to that nostalgia.
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