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Ben Rachel
Member since December 2016Contact Ben- Planning Director Soul
- http://soul.london/
- LinkedIn: https://www.linkedin.com/in/ben-rachel-17972111
- Twitter: @ben_rachel
- EC1M3JB GBR
Ben has worked across multiple disciplines and multiple sectors in both big and small agencies, independent and international. He stated his career at OgilvyOne and Ogilvy & Mather before joining CMW as planning director. In 2012 he was part of the team that set up Soul – a different kind of agency that recognizes that people buy brands not transactions. By understanding the soul of a brand – the point where its meaning to an organization intersects with what the brand means to people – it can be landed in the decision making journey. Previous experience includes Ford, Renault, Peugeot, Citroen, Porsche, M&S, John Lewis, PC World, Cadbury, Kellogg’s, Kingsmill.
Articles by Ben All articles by Ben
- Why Amazon Go Will Make London Feel More Like New York Than Sunderland in
MAD London on
12/15/2016
Amazon is a past master at hiding complex tech under a very simple user interface, so don't bet against it cracking brick-and-mortar retail with Amazon Go.
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