Paulette McCarron
Member since December 2016Contact Paulette- Group VP, Media Publicis Health Media
- LinkedIn: https://www.linkedin.com/in/paulette-mccarron-6047624
- Twitter: @PMBakerygirl
- New York New York
- 10012 USA
Native New Yorker in the ad business my whole career. Passions including my family, writing, reading and baking enough to give the northeast diabetes
Articles by Paulette All articles by Paulette
- The Audience Economy And Its Impact On Healthcare Media Strategies in
Marketing: Health on
01/20/2017
Customers are demanding we satisfy their information needs as they manage and curate their own content. We have dubbed the shift to delivering messages to physicians and patients within an appropriate context, the Audience Economy.
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