Herve Brunet
Member since April 2017- General Manager, FreeWheel Markets FreeWheel
- LinkedIn: https://www.linkedin.com/in/herve-brunet-18812b/
- New York New York
- 10001 USA
As General Manager,FreeWheel Markets, Hervé oversees global Sales, Client Services, Engineering and Product for FreeWheel’s Markets Business, comprised of our Premium Marketplace and Supply Side Platform (SSP) solutions that enable automated, market based monetization across all transaction types. Previously, Hervé served as CEO and co-founder of StickyADs.tv. StickyADS.tv helps premium Publishers embrace programmatic video in a controlled, and totally transparent manner.
Articles by Herve All articles by Herve
- First-price Auctions Aren't the Best Solution For Publishers Or Brands, Especially When It Comes To Video in
Marketing Insider on
03/14/2018
Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many programmatic ad exchanges, largely due to the fragmentation of demand and complexity of multiple auctions occurring prior to the final ad server decision.
- Header Bidding Is Blind Bet Against Premium Video in
Real-Time Daily on
05/01/2017
Despite its technical innovations, header bidding did not achieve its goal as a single solution that centralizes demand and promotes buyer competition. If header bidding exists as a solution outside of an ad server, it creates and perpetuates the same problem it was intended to resolve, creating siloes of supply and demand that limit competition and ultimately prevent a predictable and sustainable strategy for monetizing supply.
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