Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- Yeztugo Targets HIV Prevention To Broad Audience in
Marketing Daily on
03/08/2026
"Women, Latino and Black communities historically have some of the highest incidence of HIV," says VP marketing at Gilead, which makes Yeztugo.
- Can Eyeliner Work With Contacts? Clinique, Acuvue Partner For Education in
Pharma & Health Insider on
03/05/2026
Many Gen Z-ers and milllennials "don't know they can also wear eye makeup" along with their contacts, says Clinique VP.
- Telehealth Musely Targets Women On Super Sunday, Sets Record Revenue in
Marketing Daily on
03/04/2026
Skincare company CEO touts Super Bowl as "high-volume social moment" for women, with "organic word-of-mouth amplification."
- The Sneezing Golfer: Zyrtec Partners With PGA Tour in
Marketing Daily on
03/03/2026
The relationship is a natural, since 85% of golfers on the tour are impacted by allergies, according to Kenvue exec.
- Teens 'Zill' In New Ad Council Mental Health Campaign in
Marketing Daily on
03/02/2026
Campaign strategists hope they've created a new buzzword for teens: "zill," "any action to show love to your mind on good, bad, or whatever days."
- Agency: Medical Insurers Must Move From Brand Promise To Brand Proof in
Pharma & Health Insider on
02/26/2026
Getting past consumer mistrust is easiest for industry "disruptors" as opposed to "legacy institutions," says Shannon Langrand, CEO of Langrand agency.
- Havas Touts Fake Food Brand To Highlight Danger Of Algorithms in
Marketing Daily on
02/25/2026
The "Algorithm" collection includes items like "Racist White Bread" and "Free Range Misogyny,"
- Bayer Sues J&J Over Claims For Prostate Cancer Drug in
Marketing Daily on
02/25/2026
Suit alleges that J&J made "false claims regarding the efficacy of Nubeqa," Bayer's drug that former NFL quarterback Tony Romo is pitching.
- Nutrafol's 'Comeback': Campaign Brings Humor To Men's Hair Growth in
Marketing Daily on
02/24/2026
"Once you've established authority, you have the permission to show up in culture with more dimension and personality," says CMO.
- Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood in
Marketing Daily on
02/22/2026
Campaign aims to add word to the dictionary to make moms "feel much more seen and understood."