Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Winx Lifts Morning-After Pill Sales Through Education, Free Doses...And Politics in
Pharma & Health Insider on
04/10/2025
Half the country thinks the morning-after pill is illegal, according to Winx co-founder -- so consumer education is top priority.
- Getting Functional, Life Cereal Teams With Welly For Custom Bandages in
Marketing Daily on
04/09/2025
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immune support and healthier bones.
- Report: Pharma Marketing Must Balance Humility With Showmanship in
Marketing Daily on
04/08/2025
"Consumers crave realness and relatability, yet they also want to be wowed with bold, imaginative storytelling," according to VML Health study.
- When Does A Toothbrush Look Like a Flower? in
Marketing Daily on
04/07/2025
When bristles start wearing down -- so Colgate India uses this image in a new campaign.
- Study: Patients Want More Pharma Involvement In Digital Health in
Marketing Daily on
04/04/2025
Only 16% of respondents strongly agreed that "pharma firms are patient-centric and prioritize my needs and preferences."
- Simple App: More Than Simply Intermittent Fasting in
Pharma & Health Insider on
04/03/2025
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-powered weight loss coaches.
- Report: Consumer Health Tech Surges To $4.5B In Annual Investment in
Marketing Daily on
04/03/2025
Women's health jumped to second place, with the category's $866 million in venture funding led by $200 million for tracking app Flo Health.
- Huggies Campaigns Against Baby Poop Blowouts in
Marketing Daily on
04/01/2025
New Little Snugglers now include both front and back "blowout blockers" plus "soft and crunch leg cuffs to help contain mess," says Huggies VP.
- Study: Health Brands Dominate Mobile 'Breakthrough Moments' in
Marketing Daily on
03/31/2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engagement rates and sales lift.
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here in
Marketing Daily on
03/30/2025
Elanco reworked the Village People hit to help promote its dog medicine that fights parasites.
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