John Zealley

Articles by John All articles by John

• Big-Brand Status No Longer Guaranteed Success Formula in Marketing Insider on 08/08/2018
  

  New research highlights how out of sync many large organizations are with their consumers today: 61% of consumers switched companies last year because their needs were no longer met.

• Can Your Supply Chain Create Differentiated Experiences For Your Consumers? in Marketing Insider on 07/12/2018
  

  More than ever, today's consumers want convenient and personalized products and services - delivered in the instant. Increasingly, we are seeing that people are buying because of a brand's relevance to their needs in the moment. And seamless omnichannel experiences with complete inventory transparency are now basic requirements.

• Moving To Modern CPG Marketing in Marketing Insider on 06/11/2018
  

  For consumer goods companies, it's not just about having the most innovative products or services, it's about talking - and listening - to consumers in a way that really resonates.

• 3 Ways Modern CPGs Can Breathe Life Back Into Their Marketing Organization in Marketing Insider on 05/17/2018
  

  Historically, consumer goods companies have achieved economies of scale by developing mass products for physical outlets. The rules have changed, largely driven by digitally-born, smaller players who are disrupting and outperforming their traditional counterparts in generating growth.

• The U.S. Food Fight: Recipes For Brand Success in Marketing Insider on 04/18/2018
  

  The U.S. food and beverage industry is experiencing a seismic shift. Changing consumer preferences, macro-economic forces, a new competitive landscape and rapid technology innovation are creating a challenging environment for large CPG food and beverage manufacturers. Many are experiencing slow growth, decreasing market share and brand value as a result.

• CPG Brands Need to Find Their Voice in Marketing Insider on 03/15/2018
  

  Consumer behavior is always changing, but in the connected world the pace of change is accelerating. It's a world where digital technology has seen convenience, instant gratification and personalized experiences become the norm.

• 5 Consumer Goods Trends That Will Shape 2018 in Marketing Insider on 02/05/2018
  

  No matter what stage of the ever-evolving journey of transformation consumer goods companies are on, 2018 is the year to commit to having a dynamic "moving to modern" agenda that is focused on the goal of unlocking new sources of value.

• Master The Journey To Digital: 4 Areas Of Focus For CPGs in Marketing Insider on 01/18/2018
  

  Historic CPG leaders are falling behind as their smaller, digitally enabled counterparts rewrite the rules and consumer expectations are changed by digitally native operators such as Uber, Amazon and Netflix.

• Making The Move To Modern CPG: 5 Factors To Consider in Marketing Insider on 12/18/2017
  

  Consumer expectations continue to rise as digital technology helps CPG companies set new standards of service, deliver exceptional experiences and is making the unexpected possible. Consumers want to be in control, their needs anticipated, their location followed, their issues resolved, and they want it all at record speed.

• Pivoting To A New Supply Chain: 4 Steps Forward in Marketing: CPG on 06/30/2017
  

  Targeted promotions, clever branding and innovative social media campaigns are no longer enough to guarantee brand loyalty in CPG. Consumer expectations have been raised by brands that offer an omni-channel experience and anytime-anywhere delivery-and shoppers increasingly demand fast, flexible and personalized service as standard.

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