Drew McCalmont
Member since June 2015- VP, Product Strategy & Operations Tapad
- 60 Madison Ave
- New York New York
- 10010 USA
Articles by Drew All articles by Drew
- Bridging The Gap Between Travel Consumers And Marketers in
Marketing: Travel on
08/31/2017
Understanding travel consumers and their purchasing process is certainly not a day at the beach for marketers. A travel consumer's journey is extremely complex due to a number of factors. First, it's important to consider the reasoning behind travel consumers' interests and behaviors and how they differ across devices. Are consumers researching upcoming trips to take soon or dreaming of a future "bucket list" journey? How long will it take them to actually book a trip? What devices are they using to research their options and what devices are they using to book travel? Travel marketers need to view the entire panorama of possibilities.
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