Marco Ricci joined Adloox as Chief Executive Officer three years ago. He has led Sales teams at Google in New York and London, establishing worldwide deals for Doubleclick across 32 markets. He has managed Technology and Innovation teams at WPP GroupM and Publicis Starcom, and more recently as Managing Director at RTB specialists VisualDNA. Marco's real passion is Verification, having previously cut his teeth as Global VP for Telemetry.
Articles by Marco All articles by Marco
- The Day Of Reckoning For Ad Tech? It Has Arrived in
Search & Performance Marketing Daily on
10/02/2017
News that Uber is suing its mobile media buyer Fetch Media for ad fraud and misrepresenting the effectiveness of its mobile ads was always inevitable after P&G marketing chief Marc Pritchard blew the whistle on the widespread lack of transparency in online ads earlier this year.
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