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Christopher Dean

Member since December 2017Contact Christopher

A C-level startup executive specializing in disruptive companies in the Mobile, SAAS and IP communications markets. Managed through rapid organizational and revenue growth environments ($0-$500M in revenue). Led revenue, business and corporate development, strategy and marketing organizations. Focused on identifying the right product and market fit, refining monetization models and scaling distribution while building repeatable processes which drive revenue growth.

Articles by Christopher All articles by Christopher

  • The Truth About Segmentation in Marketing Insider on 04/30/2018

    The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting.

  • The Psychology Behind Successful Apps in Marketing Insider on 02/19/2018

    Wouldn't it be great if we understood why humans do the things we do? We're an unpredictable bunch, and most of the time we're not even sure why we've done things ourselves. Why on earth, for example, did I spend three hours looking at subscription boxes online yesterday? (Actually, if you read to the end of this article, you'll be able to suggest a few answers to that.)

  • Smart Marketing For Smart Home Devices in Marketing Insider on 12/21/2017

    Internet of Things (IoT) has been a buzzword for some time, but with the rise of Amazon Echo and the arrival of Google, Apple and others in the smart home marketplace, perhaps it's time to start evaluating this hype from a third-party marketing perspective?

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