Mike Dougherty and Co-founder Jateen Parekh created Jelli in 2008 to disrupt the $40 billion global audio advertising market. The result: a cloud-based platform that enables today's largest advertisers and publishers to buy and sell audio advertising programmatically. Today, the Jelli platform reaches over 245 million people monthly and serves billions of audio ads. Prior to Jelli, Dougherty was Vice President of Business Development at Tellme, a leader in speech recognition applications (acquired by Microsoft), and Senior Vice President of Business & Corporate Development at Loudeye, an early leader in online & mobile music web services (acquired by Nokia).