Laura Gurski
Member since May 2018Contact Laura- Senior managing director of Accenture’s Customer & Channels practice Accenture
- Chicago Illinois
- IL60601 USA
Articles by Laura All articles by Laura
- In-Home Consumption Here to Stay in
Marketing Insider on
05/26/2021
This was a trend we were already seeing, but with the COVID-19 outbreak, it has accelerated.
- COVID-19 Sparked New Wave of CPG Innovation in
Marketing Insider on
04/23/2021
Shift to ecommerce is accelerating substantially; consumers are also switching to omnichannel services like digital chat and virtual consultations.
- Why Cloud Technology Should Be Marketing Priority in
Marketing Insider on
03/03/2021
The cloud has made it easier for marketers to put together customized campaigns, test ideas and evaluate their efforts.
- 3 Ways CPG Marketers Can Prepare For Post-Pandemic World in
Marketing Insider on
01/21/2021
CPG marketers proved themselves to be more vital than ever by providing consumer essentials during the COVID-19 crisis.
- How To Engage Effectively With Gen Z During Pandemic in
Marketing Insider on
12/09/2020
Companies looking to engage Gen Z should aim to create innovative brand experiences that extend beyond pure entertainment.
- How Candy Makers Can Hit Sweet Spot This Halloween in
Marketing Insider on
10/02/2020
The challenge for brands is to create engaging and immersive experiences for consumers.
- CMOs Have Important Role To Play In Post-Pandemic World in
Marketing Insider on
09/11/2020
First, they're building better consumer experiences as a platform for future growth.
- For Consumer Brands, No Going Back To Pre-Pandemic World in
Marketing Insider on
07/31/2020
Trends that have been progressing steadily for years have been suddenly accelerated to a degree no one could have predicted.
- How Agility Can Give Brands The Competitive Edge in
Marketing Insider on
03/16/2020
The consumer goods industry is at a critical turning point, as established players are being forced to listen to consumers.
- Seeking Perfect 2020 Vision? 3 Lessons From Beauty Industry in
Marketing Insider on
01/17/2020
Here are three ways beauty could help CPG companies navigate the road ahead.
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