Casey Wuestefeld
Member since June 2018Contact Casey- Vice President, Campaign Operations Nativo
- El Segundo California
- 90245 USA
Casey Wuestefeld is Vice President, Campaign Operations, at Nativo.
Articles by Casey All articles by Casey
- GDPR Facilitates Better Advertiser-Publisher Relationships in
Publishers Daily on
09/12/2018
One consequence of the post-GDPR reality: Brands that have historically relied on third-party data have felt the pinch of GDPR more than others.
- A Return To Context: How Audience Obsession Led Marketers Astray in
Marketing Insider on
06/08/2018
The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to third-party sources. Those without solid first-party data strategies have been caught flat-footed not only by GDPR, but also by recent moves at Google and Facebook to further restrict third-party data use and visibility.
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