Jim Misener

Member since September 2019Contact Jim

How to Create Culturally Relevant Brands in MAD on 02/07/2025
There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand activism, either. In fact, attempts at brand activism can backfire if a brand's actions are out of sync with its own values and beliefs and those of its audience.
How the WNBA Can Build a More Powerful Brand in MAD on 10/18/2024
The WNBA is more than a league. It is a brand. And brands need to be cultivated 365 days a year, seven days a week, online and offline.
Four Ways AI Helps You Understand Your Customers in MAD on 08/21/2024
Here's the catch: to realize the benefits of AI, you'll probably need to build your own in-house large language model. The off-the-shelf tools such as ChatGPT have a fundamental drawback: they are running out of publicly available data to train themselves to get better.
Out Of The Box: Balancing Data, Discovery And Privacy in MAD on 09/26/2019
While I may feel protective of the personal data that could be weaponized against me, I also consider the glut of information that exists in the world and how much more data we create every day.

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